Local SEO is a search engine optimization technique that assists businesses with their visibility in local search results. It is a viable strategy for any business with a physical presence. For instance, performing local SEO Los Angeles requires having a brick-and-mortar store in LA. However, understanding local SEO requires knowing a few things discussed below.
Local SEO is Different
Google analyzed user behavior during trillions of searches and found that those looking for specific business types required results from their locality. So, Google’s local search engine algorithm included a proximity factor, an advanced way of considering a user’s location when searching for a local keyword. The user need not add a city name in their search.
Local search has existed for years. However, since most people have been using desktop computers, it has been limited. With nearly everybody with mobile internet access now, mobile search has boomed. Hence, local SEO has become highly important for business success, especially those offering local products or services.
What Local SEO Needs
The standard Google organic search listings display the local map pack, but separate algorithms power the main search results for Google local rankings and local map pack results. Local businesses have the opportunity to appear in both search results.
Local link popularity and content are crucial factors like they are for Google’s general search algorithm. For instance, performing local SEO Los Angeles requires building local landing pages for every location if the business is in multiple locations. It is important to include business names and details like phone numbers and addresses while optimizing title tags and meta descriptions and following standard SEO practices.
Various SEO tools for local search can help develop local-oriented SEO audits, including keyword research for local audiences, citation building, GMB listing management, Google posts, and business profiles, and monitoring inclusion in local packs.
Website content, just like it is for Google’s traditional search algorithm, is an important factor but includes citations, GMB, and review signals.
Harness Search Engine Optimation
When a business understands SEO basics, it can concentrate on signals that optimize the website’s digital footprint in the local search environment. It will help the business show higher up on the SERPs, leading to more prospective customers discovering the business.
Many factors influence brand visibility using local SEO in Los Angeles. However, since local search continues to grow and evolve, keeping up with what signals increase and decrease is necessary. When a business improves every crucial signal area, it can serve more customers in its locality.
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